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Our WorkBMD Respite Direct Support Services
Case Study — Web Design & Home Care

BMD RespiteDirect Support

A warm, trustworthy website for an independent respite and direct support caregiver serving families across Eastern PEI.

2026

Launched

3

Communities Served

All

Ages Welcome

Next.js

Platform

The Project

Compassionate Care, Close to Home

BMD Respite Direct Support Services is run by Brenda MacDonald, a trained caregiver who provides respite, companionship, and transportation support for people of all ages in the Morell, Montague, and Souris areas of PEI.

Families looking for care want to know who will be in their home. We built the site around Brenda herself — her experience, the services she offers, and the communities she covers — with a clear Call Brenda button and an availability check on every page.

The result is a personal, professional site that helps families and referral sources feel confident reaching out.

ClientBMD Respite Direct Support Services
LocationEastern Prince Edward Island
PlatformCustom Next.js Build
ServicesWeb Design, Copywriting, Local SEO
Live Sitebmdrespite.ca
bmdrespite.ca
BMD Respite Direct Support Services homepage — compassionate respite care in Eastern PEI, website designed by Brousseau Design

Compassionate care when your family needs it most.

Serving

Morell, Montague, Souris

Care For

All ages

Site Architecture

Pages We Built

01

Home

Warm hero, trust points, how Brenda can help, and a clear call to action

02

Services

Respite care, companionship, transportation, and help around the home

03

About

Brenda's background and her personal approach to care

04

Service Area

Communities covered across Eastern PEI

05

Contact

Phone, availability check, and contact form

What We Built

Key Features

Personal, Warm Design

Soft colours and real language that put a caring person, not a corporation, at the centre.

Meet Brenda

An about section that introduces the caregiver families will actually be welcoming into their home.

Service Area Page

Clear coverage for Morell, Montague, Souris and nearby communities, so families know right away if she can help.

Call Brenda Button

One tap to call from any page, plus an availability check button for families planning ahead.

Trust Signals

Experience, training, and the range of ages served are highlighted near the top of the page.

Mobile-First Design

Large, readable text and buttons, designed with older visitors and busy caregivers in mind.

Scope of Work

Everything Covered

A complete, personal web presence for a one-person care business, built to earn trust quickly.

Custom website design and build
Copywriting
Services and service area pages
Contact form
Click-to-call buttons
Local SEO setup
Domain setup
Funding application support

Technology

Built With

Next.js

A modern, custom-coded site that loads fast on rural Island connections and scores well on Core Web Vitals.

Tailwind CSS

A tailored design system built around the BMD Respite Direct Support Services brand, with consistent spacing, colour, and type on every page.

Local SEO & Schema

Page titles, descriptions, and LocalBusiness structured data set up so Google and AI search tools understand the business.

Mobile-First Responsive

Designed for phones first, since most local customers find and contact businesses from their phone.

Ready to Start?

Let's Build Your Website

Brousseau Design builds websites that work hard for businesses and organizations across Prince Edward Island and Atlantic Canada.

See more of our web design in Montague & Kings County.